Ismael Perez has extensive experience in commercial management, currently serving as Responsable Comercial at Lactalis Nestlé España since 2004, focusing on key accounts since 2006. Prior to this role, Ismael worked as a Promotor Comercial at Coca Cola for a brief period in 2004, where responsibilities included promoting the "parada coca-cola" campaign and managing merchandising efforts in the Cádiz area, primarily targeting the Horeca channel. Ismael holds a Diplomado in Ciencias Empresariales from Universidad de Cádiz, earned between 1997 and 2003.