The Marketing and Branding team at Lactalis South Africa is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and consumer engagement across their diverse portfolio. This team conducts market research to gain insights into consumer preferences, drives trade marketing efforts to boost product presence, and manages brand positioning for iconic labels such as Melrose and Steri-Stumpie, ensuring alignment with the company's overall vision and goals. Their efforts aim to strengthen brand loyalty and increase market share within the competitive dairy industry.