LADbible Group
Dean Cook is a seasoned professional in the digital advertising and programmatic space, currently serving as the Programmatic Lead at LADbible Group since February 2024. Prior to this role, Dean held positions such as Commercial Operations Director at Crash Media Group Ltd and Head of Programmatic Solutions at Reach plc. Additional experience includes serving as the Director of Programmatic & 3rd Party Operations at TI Media, and various roles at Time Inc. UK, including Digital Ad Technology and Performance Manager. Dean began a career in advertising operations with roles at CNET Networks, GameSpot, and silicon.com. Dean holds a Bachelor's degree with honors in Mathematics from the University of Plymouth, completed in 2000.
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LADbible Group
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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.