Géraldine van Hullebusch

Géraldine van Hullebusch is a seasoned professional in marketing and creative strategy with extensive experience across various industries. Currently, Géraldine serves as the Founder and Head of Creative Strategy at L'EQUIPE INDEPENDANTE since September 2016, while also teaching strategic marketing at Ecole W. Géraldine's previous roles include Head of Food and Lifestyle Products Brands at Auchan Retail International, Marketing and Creation Director at Parfums Caron, and Director of Brand and Communication at Castorama France, where key achievements involved brand positioning and campaign management. Géraldine has contributed to thought leadership in transformation through involvement with L'ADN Le Shift and has held significant academic roles at Sciences Po. Géraldine holds a Master's degree in marketing and communication from SKEMA Business School and has a strong educational background in law and art history from the University of Lille 1.