Mehboob Rushdi

Mehboob Rushdi currently serves as the Head of Trade Marketing & New Products Development at LafargeHolcim Bangladesh Limited since August 2022. Previously held positions include Head of Channel & NPD at Marico Limited, where key responsibilities involved leading trade marketing plans for various product categories, managing new product development rollout, and driving business performance in emerging channels. Mehboob Rushdi's extensive experience includes various roles at Unilever from December 2006 to April 2019, such as CD IT Manager, RTM & Project Manager, Area Sales Manager, and Senior Territory Manager, focusing on territory management, sales strategy development, and project coordination. An MBA in Marketing was obtained from the University of Dhaka between December 2015 and December 2019.