Binta Boiro-Faye

Binta BOIRO-FAYE is an accomplished professional with extensive experience in marketing, business development, and traveler experience management. Currently serving as the Traveler Experience Manager at Lagardère Travel Retail since May 2024, Binta previously excelled as the Marketing Business Development Manager at Danish Crown Foods from June 2018 to June 2023, focusing on client and brand portfolio growth for the French subsidiary. With a strong background in trade marketing at Philip Morris International, Binta implemented strategies that significantly enhanced client engagement and loyalty. Educational qualifications include a Master's degree in Marketing from KEDGE Business School and ongoing studies in data-driven strategies at ESSEC Business School, complemented by certifications in e-marketing and e-commerce.