Daria Petrova

Daria PETROVA currently serves as the Head of Category Management for Beverages at Lagardère Travel Retail, leading a team and overseeing a significant product portfolio across various international markets. With experience in negotiating commercial agreements and adapting product ranges for the Duty Free Network, Daria has successfully modernized offerings and improved merchandising strategies. Previous roles include Senior Category Manager for alcoholic beverages at Lagardère, Private Label Buyer at Intermarché, and various positions focusing on wine, beer, and project management in retail environments. Holding a Master's degree in Marketing from Université Paris Dauphine and a certification in International Purchasing from KEDGE Business School, Daria possesses a robust background in category management and strategic buying.