Linda Douglas

Senior Vice President, Chief Marketing Officer at Lake Trust

Linda Douglas has a diverse range of work experience that spans several industries. Linda has held various leadership positions, primarily in the marketing and brand strategy field.

- From 2019 to present, they have been the Senior Vice President and Chief Marketing Officer at Lake Trust Credit Union, where they are responsible for driving growth through impactful marketing and innovation strategies.

- In 2023, Linda joined Chief, a private network for powerful women in executive leadership, as a CHIEF Member. This organization aims to empower women in leadership positions and increase their representation.

- Prior to their current roles, Linda worked at the University of Michigan from 2013 to 2019 as the Senior Director of Marketing and Brand Strategy. Linda played a key role in fundraising efforts, including the record-setting Victors for Michigan campaign.

- From 2008 to 2013, Linda was the Vice President of Marketing at Michigan First Credit Union. During their tenure, they focused on marketing to Gen Y and led the growth of the marketing team from two to ten professionals.

- Linda also has experience in the automotive industry. Linda worked at VW Credit Inc. as the General Manager of Marketing and Business Development in 2007-2008 and at VW Bank USA as the General Manager of Marketing from 2005 to 2007.

- In their early career, Linda held the position of Vice President of Marketing & Communications at Synergy Bank (formerly Synergy Federal Credit Union) from 1992 to 2005. In this role, they managed all aspects of marketing and played a key role in the bank's growth and successful conversion to a savings bank.

Linda Douglas holds a BS in Business Administration with a concentration in Marketing & Advertising from Central Michigan University in Mt. Pleasant, MI. In 2015, they attended the University of Michigan, where they studied Organizational Leadership. In 2020, Linda completed two additional educational programs. Linda earned a Foresight Practitioner certification from the Institute for the Future, and they also completed a Sustainable Business Practices program from Callahan & Associates / Harvard Business School Online, with a focus on Leading with Purpose.

Links

Timeline

  • Senior Vice President, Chief Marketing Officer

    March, 2023 - present

  • Vice President Marketing Brand Strategy Innovation

    January, 2019