Aaron Hickton

Aaron Hickton is an experienced retail marketing and visual merchandising professional currently serving as the Retail Marketing & VM Manager at Lakeland since July 2023. Previously, Aaron held the position of Senior Visual Creative Manager at Matalan from February 2014 to July 2023, overseeing visual merchandising across various departments including Ladies, Men's, Essentials, Kids, Home, and International. Prior to this, Aaron freelanced as an International Display VM & Fashion Stylist from 2002 to February 2014, working with notable brands such as Harvey Nichols, Bvlgari, and Nike on display, window dressing, and store design projects. In addition, Aaron served as Creative Director at maynineteen from September 2008 to September 2013. Educationally, Aaron holds a BA hons fashion degree from the University of Leeds, completed in 2002.