Becky Logan has a diverse work experience spanning several companies. Becky started their career at Hallmark Cards in 1992 as a Sales Representative, where they successfully grew retail and wholesale sales. Becky then moved on to become a Senior Retail Trainer, responsible for executing national training programs for over 2000 retailers. Becky continued to advance within Hallmark Cards, taking on roles such as Retail Training Administration Manager and Sales Manager, Team Specialty.
In 2000, Becky joined Hostess Brands as a Brand Director, where they contributed to the company's success until 2019. During their time at Hostess Brands, they gained extensive experience in brand management, marketing strategy, and team leadership.
In 2019, Becky joined Lakeside Foods, Inc. as a Senior Brand Manager for Serious Bean Co., where they led all aspects of the marketing mix and managed the profit and loss (P&L) for the brand. Becky achieved impressive results, with shipments growing by 379% compared to the previous year. Becky was later promoted to the role of Senior Marketing Manager, focusing on category management and insights. Currently, Becky holds the position of Marketing Director - Insights & Innovation at Lakeside Foods, Inc.
Throughout their career, Becky has demonstrated their ability to drive results, lead cross-functional teams, and develop winning sales and marketing strategies.
Becky Logan completed their education with a Bachelors of Business Administration degree, specializing in Marketing & Management from the University of Wisconsin-Madison. Becky is currently pursuing a Master of Business Administration (MBA) degree from the UMKC Henry W. Bloch School of Management, which is expected to be completed in 2022.
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