Becky Logan

Director Category Management at Lakeside Foods Inc.

Becky Logan has a diverse work experience spanning several companies. Becky started their career at Hallmark Cards in 1992 as a Sales Representative, where they successfully grew retail and wholesale sales. Becky then moved on to become a Senior Retail Trainer, responsible for executing national training programs for over 2000 retailers. Becky continued to advance within Hallmark Cards, taking on roles such as Retail Training Administration Manager and Sales Manager, Team Specialty.

In 2000, Becky joined Hostess Brands as a Brand Director, where they contributed to the company's success until 2019. During their time at Hostess Brands, they gained extensive experience in brand management, marketing strategy, and team leadership.

In 2019, Becky joined Lakeside Foods, Inc. as a Senior Brand Manager for Serious Bean Co., where they led all aspects of the marketing mix and managed the profit and loss (P&L) for the brand. Becky achieved impressive results, with shipments growing by 379% compared to the previous year. Becky was later promoted to the role of Senior Marketing Manager, focusing on category management and insights. Currently, Becky holds the position of Marketing Director - Insights & Innovation at Lakeside Foods, Inc.

Throughout their career, Becky has demonstrated their ability to drive results, lead cross-functional teams, and develop winning sales and marketing strategies.

Becky Logan completed their education with a Bachelors of Business Administration degree, specializing in Marketing & Management from the University of Wisconsin-Madison. Becky is currently pursuing a Master of Business Administration (MBA) degree from the UMKC Henry W. Bloch School of Management, which is expected to be completed in 2022.

Location

Lee's Summit, United States

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Lakeside Foods Inc.

At Lakeside Foods, every member of our team is focused on getting the job done, from our CEO to our truck drivers. We bring a strong heritage as a longstanding producer of packaged food, from canned and frozen vegetables to whipped topping and breaded cheese curds. Our manufacturing facilities achieve the highest levels of food safety, assuring consumers quality products they can trust. But we’re not resting on our laurels! We’re developing innovative products and helping our customers grow their business. And, we live out our values by taking care of our customers, our employees and our community. Whether you’re in the food industry searching for a strategic partner or a passionate individual looking for a fulfilling career, you’ve come to the right place. There’s a seat at our table for you. Read our recent news… Lakeside Foods featured in January cover story of Insight magazine.


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1,001-5,000

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