Prawida Basuki is a seasoned professional in business development with extensive experience across various industries. Currently serving as a Senior Business Development at Lalamove since January 2021, Prawida manages client acquisition and retention efforts and leverages CRM tools to enhance promotional strategies. Previously, as a Business Development Associate, notable clients from diverse sectors were acquired, and market opportunities were analyzed to formulate growth plans. Prawida also worked as an Account Executive at MOKU Production House, where engaging presentations and lead generation efforts contributed to successful project closures. Early career experience includes a role in General Affairs at PT Fortuna Cahaya Realtindo. Prawida holds a Master's degree in Marketing Communication Strategy from BINUS University, expected to be completed in November 2023, and a Bachelor's degree in Javanese Language Education from Yogyakarta State University.
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