LALIGA
Adrian Segovia has a diverse work experience in the media industry. Adrian started their career as a Client Project Manager at Kerygma Comunicación in 2002 and then worked as a Manager of Digital Analytics and Promoted Marketing at Vocento from 2004 to 2006. From 2006 to 2015, Segovia held various roles at PRISA, including Chief Digital Officer in Diario As, Sr. Director of Digital Analytics and Research in EL PAÍS, and Manager of Intelligence Marketing in PRISACOM. In 2008, they founded their own media consulting and training company called Asegnor Consulting SL. From 2015 to 2018, Segovia worked at Univision Communications Inc. as Vice President of Digital Analytics & Research and later as the Editor in Chief of Digital Sports. Currently, they are the EVP and Head of Content & Distribution for LaLiga North America & RSG, responsible for managing the entire content strategy for North America.
Adrian Segovia completed their Licenciatura en Periodismo degree from the University of Navarra in 2002, with a focus on Empresa Informativa and Gestion de Medios. In 2004, they pursued a Master's degree in Gestion de Empresas de Comunicacion from the same university, which they completed in 2005.
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LALIGA
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LALIGA es el ecosistema de fútbol más grande del mundo. Es una asociación deportiva de carácter privado, integrada por los 20 Clubes/SAD de fútbol de LALIGA EA SPORTS y los 22 de LALIGA HYPERMOTION, responsable de la organización de las competiciones futbolísticas de carácter profesional y ámbito nacional. Tiene más de 200 millones de seguidores en redes sociales a nivel global, en 16 plataformas y 20 idiomas diferentes; y cuenta con la red internacional más amplia de todas las propiedades deportivas, con la que está presente en 41 países a través de 11 oficinas, con sede en Madrid (España). La asociación realiza su acción social a través de la FUNDACIÓN y es la primera liga de fútbol profesional del mundo que cuenta con una competición para futbolistas con discapacidad intelectual: LALIGA Genuine. Si quieres más información sobre lo que hacemos síguenos en Twitter @LaLigaCorp y Telegram “LaLigaCorp”. ---------------------------------------------------------------------------------------------------------------------- LALIGA is the largest football ecosystem in the world. It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions. It has over 200 million followers on social networks globally, across 16 platforms and in 20 different languages; and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain). The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA Genuine. Want to get news about LaLiga? Follow us on Twitter @LaLigaCorp and Telegram “LaLigaCorp”.