Adrian Segovia

Adrian Segovia has a diverse work experience in the media industry. Adrian started their career as a Client Project Manager at Kerygma Comunicación in 2002 and then worked as a Manager of Digital Analytics and Promoted Marketing at Vocento from 2004 to 2006. From 2006 to 2015, Segovia held various roles at PRISA, including Chief Digital Officer in Diario As, Sr. Director of Digital Analytics and Research in EL PAÍS, and Manager of Intelligence Marketing in PRISACOM. In 2008, they founded their own media consulting and training company called Asegnor Consulting SL. From 2015 to 2018, Segovia worked at Univision Communications Inc. as Vice President of Digital Analytics & Research and later as the Editor in Chief of Digital Sports. Currently, they are the EVP and Head of Content & Distribution for LaLiga North America & RSG, responsible for managing the entire content strategy for North America.

Adrian Segovia completed their Licenciatura en Periodismo degree from the University of Navarra in 2002, with a focus on Empresa Informativa and Gestion de Medios. In 2004, they pursued a Master's degree in Gestion de Empresas de Comunicacion from the same university, which they completed in 2005.