Laura Villalba Mateo

Laura Villalba Mateo is a Digital Product Manager at LaLiga since October 2021, previously serving as a Liveops Specialist for Monetization. Prior experience includes User Acquisition Manager at Playwing, where responsibilities included managing and analyzing digital marketing campaigns across various channels. As Digital Marketing Manager at FreshRules Consulting, tasks involved coordinating online marketing initiatives and utilizing PPC strategies to generate leads. Laura's background also encompasses a role in Marketing & Sales at Innova Food & Pharma, focusing on securing business agreements and identifying new market opportunities. Educational qualifications include a Digital MBA in Digital Transformation from ISDI and an Executive program in CRO - Digital Marketing from The Valley Business & Tech School. Laura also holds a Bachelor of Business Administration from EDHEC Business School, supported by an Erasmus Scholarship.