Martin Duenas de la Viuda

Martin Duenas De La Viuda is currently the Business Development Manager for LaLiga, focusing on the MENA, South Asia, and Turkey regions since April 2023, where responsibilities include expanding the brand's presence and securing partnerships. Previously, Martin held a role at Sportian as Business Development & Value Proposition Manager from March 2021 to April 2023 and served as Strategy & Business Consultant at Minsait from November 2018 to March 2021. Experience also includes positions at Accenture España, UBS, and PECO Pallet, Inc. with a strong background in market analysis, strategy development, and client management. Martin holds a Bachelor of Business Administration from Esade and has completed an exchange semester at the University of Michigan's Stephen M. Ross School of Business.