Santiago Lucio

Director, Partnership Sales - Laliga North America at LALIGA

Santiago Lucio has a diverse work experience in the sports industry. Santiago currently holds the position of Director, Partnership Sales for LaLiga North America. Prior to this role, they worked as Vice President of Corporate Partnerships for both the North Carolina Football Club and the North Carolina Courage. Santiago also served as the Director of Corporate Partnerships for these organizations. Before that, Santiago worked at the Richmond Kickers Soccer Club where they held various positions including Director of Business Development, Travel Coach, and Corporate Partnerships Manager. Santiago also worked as an Account Executive for the same club. Additionally, Santiago gained experience as an Assistant Youth Development Coordinator for Asociación Atlética Argentinos Juniors. Throughout their career, they have demonstrated the ability to generate revenue, develop strategic partnerships, and provide strategic leadership in the sports industry.

Santiago Lucio completed their Bachelor's degree in Sports Management from Bacone College in 2012. Following that, they pursued a Master's degree in the Center for Sports Leadership at Virginia Commonwealth University. Additionally, they obtained a "B" Coaching License from CONCACAF in 2008.

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Timeline

  • Director, Partnership Sales - Laliga North America

    December, 2023 - present