LALO Tequila
Holly S. has over 20 years of experience in sales and marketing roles. Holly is currently the Director of Sales for LALO Tequila. Prior to that, they worked at Stoli® Group as a Regional Sales Manager, where they were responsible for developing and implementing the regional sales process and leading over 450 distributor sales professionals. Before that, they were the National Director of Sales & Marketing at Redwolf Consulting, where they directed and built the corporate sales and marketing strategy. Holly also has experience in the wine industry, having served as the Managing Partner at Goodfellow Winery and as a Marketing Project Manager at E. & J. Gallo Winery. Additionally, they have executive leadership experience as the Executive Director of Tutoring Club of Danville. Holly has a strong track record of achieving sales goals, driving business growth, and managing relationships with distributors and suppliers.
Holly S. obtained a Bachelor of Arts (BA) degree in Psychology and Human Development with an emphasis in Education from Seattle University. Holly also holds a certification as a member of the COURT OF MASTER SOMMELIERS WORLD-WIDE, although the exact date of obtaining this certification is not provided.
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LALO Tequila
Our tequila is named after our founder, Eduardo “Lalo” González, the nickname given to him by his grandfather, the father of premium tequila, Don Julio González. Lalo continues the legacy of his father and grandfather with a bold new approach to perfecting blanco tequila. After nearly a decade in the industry seeing tequila follow many different trends, friends Davíd and Lalo sought to create a truly pure blanco tequila. What began as a small, private batch for our friends & family in Guadalajara turned into a tequila high in demand for its taste and purity, so we are excited to now share LALO with the world. LALO blanco represents the truest and purest spirit on Earth, with no barrels or additives, boldly presenting the taste of the finest agave from the Jalisco highlands. This is why we only make tequila blanco, handpicking the finest agave, and using a traditional cooking process. We distill only twice to maintain the integrity of our agave and add no flavors or additives. Each bottle of LALO is 100% pure. During fermentation, we introduce a proprietary yeast used in Champagne to combine the richness of our agave with the subtle fruity notes of wine. With LALO, our ingredients are only agave, yeast, and water to honor the complex essence of agave.