Usman Anwer

Usman Anwer is a seasoned digital marketing professional currently serving as a Senior Performance Marketing Manager at LAMA RETAIL since May 2024. Prior to this role, Usman held the position of Senior Digital Marketing Manager at Shopistan from November 2021 to April 2024, where responsibilities included overseeing digital marketing campaigns for over 100 clients and collaborating with client teams on innovative media strategies. Usman also has experience as a Digital Marketing Manager at Ailaaj (October 2020 - November 2021) and Tkxel (April 2018 - September 2020), focusing on social media campaigns and ad funnel optimization. Early career experience includes roles as a Digital Marketing Executive at Viral Media and a Social Media Intern at Digital Soft Tech. Usman completed a Bachelor's degree in Computer Science from The Islamia University of Bahawalpur in 2017.