Eline de Geus

Eline de Geus is an experienced professional currently serving as an Innovation Execution Manager and International Brand & Innovation Manager Retail at Lamb Weston EMEA, where responsibilities include brand strategy, strategic portfolio management, innovation, and new product launches, alongside participation in the Talent Development Team and Sensory Panel. Eline also contributes as a Wine Contributor for Dutch Wine Apprentice, focusing on wine reviews and photography. Past roles include Marketing and Sales Consultant at Touch! Reclame, Junior Business Consultant at Callebaut & Co, and an intern in Consumer & Market Insights at Unilever. Eline holds a Master of Science in Economics and Consumer Psychology from Leiden University and a Bachelor of Science in Psychology from the University of Groningen.