Natalia Batasova

Natalia Batasova is an experienced marketing professional currently serving as the Head of PPC channels at Lamoda Group since October 2018, where responsibilities include leading a team focused on Display, Retargeting, Social Media, and OLV channels. Prior to this role, Natalia was the Head of Performance Marketing for adidas and Reebok, reporting directly to the e-commerce Director and overseeing strategy, marketing budget planning, and cost optimization from February 2017 to October 2018. Earlier experience includes working as a Digital Account Manager at "Блондинка.Ру," where Natalia planned and optimized advertising campaigns and developed brand strategies from March 2015 to February 2017. Natalia holds a Master’s Degree in Economics and a Bachelor’s Degree in Business Administration and Management from the Academy of National Economy under the Government of the Russian Federation.