Mike Hedrich

Mike Hedrich has extensive experience in product management and category strategy, having served as Chief Product Officer at Lampenwelt GmbH from March 2022 to December 2024, where responsibilities included managing the company-wide assortment strategy and supplier decisions. Prior roles at Lampenwelt GmbH included Director of Category Management, overseeing category management and strategic purchasing for the Private Label and Trade Brands business, and Director of Category Data & Pricing, responsible for pricing strategy and product data management. Earlier experience includes a role in Controlling Investitionen at Porsche AG from August 2016 to June 2017. Mike Hedrich holds a Bachelor of Arts in Business Administration with a focus on Small Business Management and Controlling from Technische Hochschule Mittelhessen.