Alex Wakeford

Chief Operating Officer at Land App

Alex Wakeford is an accomplished finance professional with extensive experience in senior leadership roles across various industries. Currently serving as Chief Operating Officer at Land App since September 2023, Alex focuses on sustainable land use through data and technology. As Chief Financial Officer at Blackpoint Biotech plc since April 2022, Alex contributes to the development of innovative healthcare products. Additionally, as Portfolio/Fractional CFO at Nirrie since February 2021, Alex supports entrepreneurial businesses with CFO consultancy. Previously, as Finance Director at Secret Escapes, Alex was instrumental in achieving significant revenue growth of 8x during a seven-year tenure. Alex's career began as Assistant Manager at PwC and progressed to Assistant Director in Corporate Finance at Deloitte UK, providing advisory services to companies facing insolvency. A Chartered Accountant, Alex holds a degree from ICAEW.

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