Sofie de Groote

Sofie De Groote is a seasoned pricing expert currently serving as a Senior Pricing Expert at Landmark Global since June 2023. Previously, Sofie held the role of Pricing Coordinator at Hyundai Construction Equipment Europe from August 2018 to June 2023, where responsibilities included developing and implementing pricing strategies, ensuring price consistency, and pricing new models. Prior to this, Sofie worked as a Pricing Expert at bpost from December 2011 to August 2018, focusing on pricing simulations, reporting, and cross-departmental communication. Sofie’s career began as a Business Analyst at DHL from October 2006 to December 2011, analyzing financial results and conducting budgeting and auditing tasks. Educational background includes a Master in Applied Economics with a minor in Marketing from KU Leuven, earned in 2006, and association with the Professional Pricing Society in 2013.