Balajibaskar G

DGM Product - Product Management, Omni Channel, E-commerce, Customer Experience at Landmark Group

Balajibaskar G has a robust background in product management and digital marketing, currently serving as the DGM of Product at Landmark Group, with expertise in omni-channel strategies and customer experience. Prior professional roles include Product Manager at Mybasketzs and Project Manager at Target, focusing on in-store and digital marketing as well as project and stakeholder management. Balajibaskar also has experience as a Business Process Consultant and Digital Strategist, alongside a tenure as a Senior Multimedia Developer at IC Infotech. Educational qualifications include an MBA in E-Business from Annamalai University and a Diploma in Multimedia from TAFE Queensland.

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Landmark Group

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Landmark Group is one of the largest, most successful retail and hospitality conglomerate in the Middle East, Africa and India. Founded in 1973, the Group encourages entrepreneurship which in turn has pioneered leading homegrown brands that are market leaders in their categories and are known to deliver exceptional value to customers. In the last four years, the Group has doubled its store count, and now has over 55,000 employees and operates over 2,300 outlets across 22 countries.


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