Catherine Xiao

Catherine Xiao has extensive experience in communications and marketing, currently serving as Deputy Secretary General at the Landsea Public Welfare Foundation since August 2015. Previously, Catherine held roles such as Fundraising Officer at the Hong Kong Committee for UNICEF, where responsibilities included corporate collaboration and fundraising initiatives. Other notable positions include Assistant Marketing Manager at Godsend, Senior Account Manager at Capa Advertising Ltd Hong Kong, Account Manager at Grey DPI, and Account Manager at Sengjia Advertising Ltd. Shanghai. Catherine's early career involved working as an Account Executive at Hakuhodo in Shanghai. Catherine holds a master's degree in Communications from Hong Kong Baptist University and a bachelor's degree in Industrial Art Design from Southeast University.