Hywel Butcher

Hywel Butcher began their work experience in the marketing industry as a Marketing Executive at GCap Media from 2005 to 2008. In this role, they worked as an Account Manager, delivering creative solutions and implementing promotional activities for clients.

In 2008, Hywel joined Landsec as a Marketing Manager, where they headed the marketing team at St David's Cardiff, Wales' largest shopping destination. Hywel was responsible for developing and implementing the marketing strategy, organizing award-winning events, and maintaining brand integrity.

From 2011 to 2020, Hywel served as a Senior Marketing and Planning Manager at Landsec, overseeing consumer and destination marketing for the company's portfolio of regional shopping centers across the UK. This included leading marketing for flagship centers such as Bluewater Kent, Trinity Leeds, Westgate Oxford, and White Rose Leeds. Hywel handled all aspects of B2C marketing, including creating strategies, managing budgets, and developing national brand campaigns.

In 2020, Hywel was promoted to the role of Senior Marketing Manager - Outlet & Shopping Centre Campaigns at Landsec. Hywel continued to handle marketing activities for the company's suburban London portfolio of shopping centers, along with outlet centers. Their responsibilities included owning the brand development, strategy, and execution, as well as managing a multi-million pound marketing budget.

Overall, Hywel Butcher has gained significant experience in marketing and has demonstrated expertise in developing strategies, managing budgets, and implementing successful marketing campaigns for various shopping centers.

Hywel Butcher attended Cyfarthfa High School from 2000 to 2002. After completing their secondary education, they went on to pursue a Bachelor of Arts (B.A.) degree at Cardiff University / Prifysgol Caerdydd from 2002 to 2005. Their area of focus during their undergraduate studies was Journalism, Film, and Broadcasting.