Winds Cheung

Winds Cheung is an experienced Business Analyst at Lane Crawford since August 2011, specializing in customer behavior analysis, segmentation, and campaign optimization to enhance customer acquisition and retention. Previous roles include Data Analyst at International Customer Loyalty Programmes Ltd (ICLP), where data mining techniques supported client business decisions, and Associate Marketing Analyst at FedEx Express (Hong Kong) Limited, focusing on forecasting and revenue improvement. Winds began a professional career as a Management Trainee at Kuehne + Nagel (Asia Pacific) Management Ltd., gaining insight into operational workflows. Educational background includes a Master of Arts in Quantitative Analysis for Business from City University of Hong Kong and dual Bachelor's degrees in Statistics and Operations & Supply Chain Management from The University of Auckland.