Yao Zhang

Yao Zhang is an accomplished communications professional with extensive experience in public relations and marketing. Currently serving as the Assistant Communications Manager at Lane Crawford since September 2022, Yao has also founded BeforeX Media in June 2020. Previous roles include Brand PR at Easy-ent, Assistant New Media Marketing Manager at 北京华联综合超市股份有限公司, and various positions at Lane Crawford, including Social Media and Audience Executive and Public Relations and Marketing Assistant. Yao's educational background includes a Master’s Degree in Strategic Public Relations from the University of Sydney and additional Master's degrees in Diplomacy/IR from Renmin University of China and Applied Psychology from the University of Chinese Academy of Sciences, complemented by a Bachelor's Degree in Human Resources Management from Shanghai University of Finance and Economics.