Dereka Ratcliff

Dereka Ratcliff is an experienced Ecommerce Product Manager currently self-employed as a freelancer since September 2021, focusing on platform expansion, product content, and user experience. From December 2015 to December 2020, Ratcliff held the position of Web Content Specialist at Michaels Stores, Inc., where responsibilities included managing external agency partnerships for site speed optimization, SEO strategy, and marketing strategy execution. Previously, Ratcliff served as a Web Coordinator at Neiman Marcus and as a Field Merchandiser at Winston Retail Solutions. Earlier career experience includes an Account Executive role at Bioworld Merchandising. Dereka Ratcliff holds a Master of Business Administration in Marketing Channel Strategy from Florida International University and a Bachelor of Science in Merchandising with a Business Foundations and Marketing Concentration from the University of North Texas.