Kimberly (Posin) Rom

Head of Brand Strategy at Lantern

Kimberly (Posin) Rom has a diverse work experience spanning over 20 years. Currently, they serve as the Head of Brand Strategy at Lantern, an embedded marketing team that offers comprehensive marketing solutions. Prior to this, they worked as a Brand Marketing Consultant at Fast KAR Consulting.

Kimberly also held leadership positions at various renowned companies. As the Director of Marketing and Innovation at Mezzetta, they successfully expanded the brand's consumer base through digital marketing strategies and innovation. During their tenure as the Director of Marketing at The J.M. Smucker Company, they demonstrated their expertise in marketing management.

Earlier in their career, Kimberly served as the Senior Brand Manager at Big Heart Pet Brands, where they led the repositioning of Meow Mix and facilitated cost-saving initiatives. At Sabra Dipping Company, as a Brand Manager, they formulated the brand's communication strategy and executed successful advertising campaigns.

Kimberly began their career as an Associate Brand Manager at Del Monte Foods, Inc. and Project Manager at Consumer Financial Service Corporation. Kimberly also gained experience in audit services with Deloitte. With a strong background in marketing and brand strategy, Kimberly has consistently delivered impressive results throughout their career.

Kimberly (Posin) Rom earned their MBA in Marketing from the University of Arizona - Eller College of Management from 2002-2004. Prior to that, they attended UC Santa Barbara, although no specific degree or field of study is provided for their time there.

Location

San Francisco, United States

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Lantern

Meet Lantern. Your embedded marketing team. We’re faster, more experienced, more affordable, and more turnkey than working with agencies or relying on in-house hires alone Our team of seasoned growth leaders, brand strategists, paid marketers, designers, developers, CRO experts, and more can jump in at any stage to build a plan, nurture your funnel, and handle the trickiest day-to-day marketing challenges. We’ve helped companies across health and wellness, financial services, e-commerce, and real estate grow from launch to over $100mm in revenue. Let’s get to work.


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Employees

11-50

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