Luke Karmali is an experienced PR Director at Square Enix since July 2017, previously holding roles as Senior PR Manager and PR Manager, where responsibilities included leading Western PR for titles like Final Fantasy XIV Online and managing global strategies for various projects. Prior to Square Enix, Luke worked at Bastion as a PR Account Executive and at IGN Entertainment in various editorial roles, including News Editor. Earlier career experiences include freelance contributions to MMORPG.com and Massively, as well as internships at Global Radio and Future Publishing. Luke holds a BA Hons in English with Theatre Studies from the University of Warwick.