Pete Johnson is the Cofounder and VP of Sales & Strategy at Lasso MD, where he leads revenue growth, go-to-market strategy, and strategic partnerships. As a founding member of the company, Pete plays a central role in shaping the vision, positioning, and commercialization of the Lasso platform. He oversees sales operations, marketing strategy, demand generation, and business development, while working closely with product and leadership teams to align the company’s roadmap with market opportunities. Pete is heavily involved in building and scaling the sales organization, developing strategic partnerships within the healthcare and dental industries, and driving initiatives that accelerate customer acquisition and long-term growth.
Prior to founding Lasso MD, Pete built a career at the intersection of marketing, sales, and entrepreneurship. He held roles at companies including Empyr, WEO Media, and ProSites, where he focused on digital marketing strategy, client acquisition, and revenue growth within the healthcare and small-business sectors. His experience also includes work in residential real estate acquisition and mortgage banking through roles with Karma Capital LLC and AmeriFirst Financial Inc., where he developed expertise in deal sourcing, financial analysis, and transaction management.
Across his career, Pete has developed a reputation for building relationships, identifying growth opportunities, and executing go-to-market strategies that drive measurable results. His diverse background across marketing, finance, and entrepreneurship enables him to approach business challenges with both strategic insight and hands-on execution.
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