Lassonde
Philippe Archambault is an accomplished professional with extensive experience in category and revenue management. Currently serving as Vice-president of Category & Revenue Management at Lassonde since December 2021, Philippe previously held various leadership positions at Labatt Breweries of Canada from February 2015 to December 2021, including Pricing & Revenue Management Sr Manager for Quebec, and National Category Growth Team leader. Philippe has a proven track record in driving topline growth, optimizing pricing strategies, and managing trade marketing effectively across Canada. Earlier roles include positions at Unilever, RueMasson.com, and the City of Montreal, showcasing skills in marketing, project management, and team leadership. Philippe holds a bachelor's degree in Business Administration with a focus on Marketing and International Trade from UQAM and a Wines & Spirits certificate from the Institut de tourisme et d'hôtellerie du Québec.
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Lassonde
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Lassonde Industries Inc is a Canada-based company, which develops, manufactures and markets a range of ready-to-drink fruit and vegetable juices and drinks. The Company is a producer of store brand shelf-stable fruit juices and drinks in the United States and a producer of cranberry sauces. The Company operates in two market segments: the retail segment and the food service segment. The retail segment consists of sales to food retailers and wholesalers, such as supermarket chains, independent grocers, superstores, warehouse clubs and pharmacy chains. The food service segment consists of sales to restaurants, hotels, hospitals, schools and wholesalers serving these institutions. It also develops, manufactures and markets specialty food products, such as fondue broths and sauces, packaged corn-on-the-cob and pasta sauces. The Company also imports selected wines from various countries of origin for packaging and marketing purposes. It also produces apple cider and cider-based beverages.