Marketing and Communications

The Marketing and Communications team at Lassonde plays a crucial role in promoting the company's diverse range of fruit and vegetable juices, specialty food products, and cider beverages. This team develops strategic communication plans, manages digital marketing efforts, and fosters relationships with key accounts in the retail and food service segments to drive brand awareness and sales. Through effective storytelling and targeted campaigns, they ensure that Lassonde's products resonate with consumers and partners alike.