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Lori Ann Ferrara

Marketing Mentor at LatAm Startups

Lori Ann Ferrara has a diverse work experience spanning various roles and industries. Lori Ann is currently working at Seneca College as the Acting Program Coordinator for Marketing Management, as well as a Professor in the School of Marketing & Media. Prior to this, they held the same role at Seneca College from 2022 to 2022.

In 2022, Lori also worked as a Marketing Mentor at LatAm Startups. From 2017 to 2023, they operated their own business called LA Marketing Services, where they provided marketing consulting services to small businesses. Their responsibilities included creating authentic marketing plans, brand creation, social media training, and digital marketing campaigns.

Before starting their own business, Lori was an Associate Partner at BizPros.ca in 2019, where they worked with a team of professionals to help businesses grow. Lori Ann also worked at ergoCentric Seating Systems from 2012 to 2015, serving as the Marketing Lead for the healtHcentric brand and as the Marketing and Sales Programs Coordinator. Lori Ann was responsible for developing marketing plans, project management for product launches, and collaboration with external agencies.

Lori has also worked as a Marketing and Branding Specialist for The Feel Good Company, a Project Coordinator for Marketing at Sunnybrook Health Sciences Centre - St. John's Rehab on a contract basis, and in Sales and Marketing Administration at RR Donnelley (formerly Bowne) from 2005 to 2011. Lori Ann started their career as a Pricing Analyst and Pricing Assistant at Bowne from 2000 to 2005. Additionally, they briefly worked as an Internal Communications Consultant at Marble and Marble Ltd in 2010.

Lori Ann Ferrara's education history begins in 1996, when they attended the University of Toronto and pursued a Bachelor of Arts degree in English, which they successfully completed in 2000. Following this, they enrolled at Ryerson University from 2001 to 2003, where they obtained a Post Graduate Diploma in Public Relations. In 2014, Lori Ann Ferrara briefly studied at The Wharton School, focusing on Marketing. Additionally, in 2015, they attended UC Irvine, specifically for Project Management, although no degree was specified for this particular endeavor.

Links

Timeline

  • Marketing Mentor

    October, 2022 - present

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