Álvaro Ovejas Fernández

Álvaro Ovejas Fernández is an experienced marketing professional with a robust background in digital marketing, inbound marketing, and lead generation, currently serving as CMO at LEAD MOTIV since January 2011. Expertise includes Marketing Automation, B2B sales funnels, and social selling strategies, with a focus on helping companies enhance their digital capabilities. In addition to mentoring at Wayra and co-founding byAdrenaline Coworking, Álvaro has served as a professor at ESIC Business & Marketing School. Educational achievements include degrees in Advertising and Public Relations from ESIC and specialized courses in growth marketing, digital sales, and marketing automation, demonstrating a strong commitment to professional development in the rapidly evolving landscape of marketing.