Latana
Carlos Lam is an experienced professional in supply management and business development, currently serving as the Supply Management Lead at Latana Brand Tracking since December 2019. Previously, Carlos held roles such as Supply Partnership Lead at Dalia Research and positions focused on growth and monetization at WeQ STUDIOS and WeQ Global. Carlos has extensive experience in demand management and performance marketing, having worked as the Head of Demand for APAC at Fyber and as a Senior Mobile Performance Manager at YOC. Early career achievements include significant contributions to the growth of IconPeak and project management roles at New Media Group Limited and Grey Group. Carlos holds a Bachelor of Social Science in Sociology from The Chinese University of Hong Kong and has studied Media and Communication at Fudan University.
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Latana
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Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. Latana uses an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000s of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to.