Imran Choudhary

Imran Choudhary is a seasoned commercial leader with extensive experience in customer development and business strategy across various industries. Currently serving as Chief Commercial Officer at Latana, Imran Choudhary focuses on enhancing marketing decisions through AI-driven brand tracking solutions. Previously, as Vice President of Customer Development at System1, Imran Choudhary ensured the execution of global commercial strategies and provided predictive data consultancy to optimize brand ROI. Imran Choudhary's tenure at GfK involved leading global sales for prescriptive analytics software, while prior roles at Kantar Worldpanel encompassed managing insights and client relationships in the telecom and fashion sectors. Imran Choudhary holds a Bachelor's degree in Economics from Newcastle University and an MA in Marketing from Northumbria University.