Darren Guarnaccia

Darren Guarnaccia serves as the President of TechTraction Consulting since January 2024, focusing on helping technology companies achieve growth by refining product-market fit and enhancing customer engagement. Currently also a product marketing and strategy advisor for Lately, Darren has previously held prominent roles including President at Uniform, where efforts centered on creating a Visual Workspace for digital teams, and Senior Vice President of Product at Hootsuite, leading a large team and managing a significant budget. As Chief Product Officer at Crownpeak, Darren repositioned the company to improve performance and integration. With a rich history at Sitecore, Darren transformed the company into a major market player, launching successful products and achieving remarkable growth rates. Darren's earlier experience includes strategic advisory roles and leadership positions at various tech companies, complemented by a Bachelor’s degree in Computer Science from Oregon State University.