John Copeland

John Copeland is an accomplished executive with extensive experience in marketing analytics and customer insights, currently serving as the Leader of Global Marketing Analytics and Insights at ServiceNow since April 2023. John is also an Advisory Board Member at LatentView Analytics. Previously, John held significant roles at Adobe, including Vice President and GM of the Digital Strategy Group, where efforts were concentrated on digital transformation and tailored product marketing. John also served as Vice President of Marketing and Customer Insights at Adobe, leading teams in optimizing marketing performance. Earlier experiences include leading a global customer insights team at eBay and senior positions at firms such as McKinsey & Company and Accenture. John holds a BA in Psychology from the University of Michigan and a Ph.D. in Psychology from the University of Minnesota.