Raja Mohan Daram has extensive experience in analytics, currently serving as an Analytics Consultant at LatentView Analytics since March 2013. In this role, responsibilities include client management, campaign analytics reporting, and mentoring a group of analysts. Raja excels in analyzing digital campaign performance to optimize marketing expenditures and developing interactive dashboards using R, Python, and Microsoft Power BI. Prior to this, Raja was a Business Analyst and Research Associate at MarketsandMarkets, where market research, market sizing, and competitive analysis were key tasks. Additionally, Raja gained foundational experience as an intern at Hewlett-Packard. Raja holds a Bachelor of Engineering in Electronics and Communication from BITS Pilani, Hyderabad Campus.