Jessica Cadena Huynh

Jessica Cadena Huynh has a diverse work experience in the field of digital marketing and search engine optimization. Jessica started their career as a Freelance Writer for TalentEgg in 2015 and then worked as a Community Outreach Assistant (Intern) for Volunteer Toronto in 2016. Jessica continued to develop their skills by working as a Production Assistant & Social Media Intern for Sophomore in 2017, where they contributed to the success of the Escape Toronto travel and lifestyle brand through content creation and social media engagement.

In 2018, Jessica joined Flywheel Strategic as a Digital Marketing Coordinator, where they implemented technical and on-page SEO strategies that significantly increased organic traffic for clients. Jessica also played a key role in developing and executing digital marketing strategies, managing projects, and conducting market research.

From 2019 to 2020, Jessica worked at Art & Science as a Digital Marketing Manager and later as a Digital Marketing Specialist. In these roles, they were responsible for strategizing and implementing SEO, SEM, and content marketing for clients. Jessica conducted comprehensive SEO audits, determined KPIs, and analyzed web analytics data to improve organic traffic and user experience. Jessica also collaborated on RFPs and provided expertise in SEO, content marketing, and social media marketing.

In 2020, Jessica joined Narcity Media as a Search Engine Optimization Manager. Jessica created SEO guides and workshops to train the content team, monitored and tracked organic performance, and provided support to authors and editors by identifying trending keywords and topics.

Currently, Jessica is working as a Search Engine Optimization Manager at Later, where they lead the technical and content SEO program. Jessica manages a team and is responsible for the strategy and day-to-day operations of the program.

Overall, Jessica Cadena Huynh has a strong background in digital marketing and search engine optimization, with experience in content creation, social media management, project management, and analytics.

Jessica Cadena Huynh is currently pursuing a Bachelor of Arts (B.A.) degree in Creative Industries at Toronto Metropolitan University. Jessica has also completed a Continuing Studies course at George Brown College. In addition, they have completed their first year of studies in Liberal Arts and Sciences, General Studies and Humanities at the University of Manitoba.

Alongside their formal education, Jessica has obtained various certifications from Google. Jessica obtained the Google Analytics 4 Certification in March 2023, and the Google Ads Display and Google Ads Search Certifications in April 2020.