Sally Houston

Sally Houston is an accomplished professional with extensive experience in client services, marketing, and education. Currently serving as the Director of Client Services at Later since October 2025, Sally previously held the position of Director of Campaign Operations at LTK, where notable achievements included increasing campaign efficiency by 24% and improving Return on Ad Spend by 75%. With roles such as Vice President of Marketing at PCSgrades, where organic traffic volume rose by 148%, and Director of Instruction at Maureen Joy Charter School, where significant academic growth was accomplished, Sally demonstrates a consistent track record of leadership and operational excellence. Additionally, Sally has entrepreneurial experience as the founder and co-owner of Sanford Yoga Center, and a solid educational background that includes degrees in Foreign Affairs and Music from the University of Virginia, along with various certifications in design and writing.