Lative
Laura Tortosa Sancho is the CPO and Founder of Lative since March 2022, bringing extensive experience in sales effectiveness, marketing operations, and process improvement from previous roles at Sage, where responsibilities included directing sales performance and operations and managing global process improvement. During time at Deloitte, Laura served as a Senior Consultant focused on project planning and IT management, while beginning professional career at UPCnet as a Técnico providing support for virtual campus management. Academic credentials include an MBA from Esade and an Ingeniería Informática degree from the Universitat Politècnica de Catalunya.
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Lative
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Lative is the leading sales performance, efficiency, and planning platform for high-performance B2B revenue and finance teams who want to automate their analysis and planning to maximize profitable sales growth and improve revenue efficiency. Connect your CRM, Finance and HR systems in real-time for actionable insights on sales performance, return on investment across your revenue teams including AI-powered capacity planning and simulations to make better investment decisions. Our platform lets you move away from time-consuming manual data pulls, complicated custom models and endless spreadsheets that are driven by too many guesses and assumptions creating inaccurate capacity plans. Take a real-time, always-connected approach to continuously monitor revenue performance as it happens. Identify risks and opportunities for improvement sooner, and make smarter hiring and investment decisions for the future with more data and less guesswork. Reinvent how you measure, manage and grow your revenue with Lative.