Serrana Díaz has extensive experience in communication and marketing, currently serving as the Social Media Content Planner at Laboratorio Tecnológico del Uruguay (LATU) since July 2022. At the Ministry of Tourism Uruguay since March 2013, Serrana holds dual roles as Communication Advisor and Marketing Division Coordinator, overseeing strategic marketing initiatives for the country's tourism brand across various media. Serrana's previous roles include co-director at Fluo Comunicación, journalist at El Observador Uruguay, and various positions in communication and media production. Educational qualifications include a specialization in Science and Technology Communication from Universidad de la República, a Diploma in Sustainable Tourism Management, and a Licentiate in Communication Sciences.
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