AJ

AJ Joyce

Business Lead - Insurance at Launch Potato

AJ Joyce has a diverse work experience spanning various roles in the marketing and sports industries. They began their career as a Marketing Plan Team Member for the American Marketing Association, where they worked on projects for Sportody and the UF Alumni Association. They then gained experience as a Research/Management Consulting Assistant at CarrSports Consulting, providing expertise in athletics and assisting with executive searches and business planning. AJ further honed their marketing skills as a Special Projects Intern at Citrix, helping to power business mobility through secure workspaces. They also worked as a Marketing & Promotions Assistant at the University of Florida, where they implemented game day promotional materials and developed marketing plans for soccer and baseball teams.

AJ's marketing expertise continued to grow as they joined the University of North Texas as a Marketing Assistant, where they established the first email marketing database for UNT Athletics and contributed to digital marketing and branding strategies. They also took on responsibilities for marketing activities for UNT Soccer and Tennis, such as building relationships with sponsors and creating unique fan experiences.

AJ then transitioned into the role of Marketing Consultancy Owner at The Media Diet, where they provided growth marketing and business health consultancy services. They analyzed businesses' marketing operations and advised on the best strategies for growth and revenue.

In 2018, AJ's career took them to Pushy, where they joined as a Manager on the platform team for Pushy.ai, a push notification marketplace. They oversaw the platform's operations and contributed to its success.

AJ continued to advance in their career and joined Launch Potato in 2017 as a Marketing Associate, working their way up to Senior Manager roles. In their most recent position as Senior Manager ll, Yield & Product Operations, AJ was responsible for leading and growing Launch Potato's monetization platform, Pushy.ai. They oversaw the platform's monetization strategy, partnerships, marketing, and operations to ensure the achievement of business goals.

Additionally, AJ has been a member of RevGenius since 2022, contributing to the community's growth and development.

Overall, AJ's work experience demonstrates their expertise in marketing, business consultancy, and leadership roles in technology and sports industries.

AJ Joyce completed a Bachelor's degree in Marketing with a minor in Entrepreneurship & Mass Media at the University of Florida from 2012 to 2016. They also participated in Learning @ Morning Brew's Cohort 2 program in 2021. Additional certifications obtained by AJ Joyce include Google Analytics For Power Users from Google in April 2020, Email Marketing Specialist from DigitalMarketer in March 2019, Facebook Ads and Facebook Marketing Guide 2019 from Udemy in 2019, Search Marketing Specialist from DigitalMarketer in September 2018, Google AdWords Certification from Google in 2018, Google Analytics Certification Exam from Google in 2018, HasOffers Qualified User: Ad Network, HasOffers Qualified User: Publisher, HasOffers Reporting, Mobile App Advertising and Atrribution Basics, Offers, Performance Marketing Basics, Publishers and Advertisers, and Tracking Basics from TUNE in September 2017, Logo Design: Techniques and Marketing Foundations: Market Research from Lynda.com in August 2017, Advanced Google Analytics and Google Tag Manager Fundamentals from Google (specific dates not provided), and Introduction To User Experience and Marketing Analytics: Marketing Measurement Strategy from edX (specific dates not provided).

Links

Previous companies

Jacksonville Jaguars logo
American Marketing Association logo

Peers

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Timeline

  • Business Lead - Insurance

    July 1, 2023 - present

  • Senior Manager ll, Yield & Product Operations

    February, 2022

  • Senior Manager, Platform

    December, 2020

  • Manager, Marketing

    January, 2020

  • Marketing Specialist

    June, 2018

  • Marketing Associate

    September, 2017