LAURASTAR
Alain Lamonato has been serving as the Global Digital Director at LAURASTAR since December 2010, where responsibilities include leading the Digital & E-commerce team, driving digital transformation, and managing the financial performance of e-commerce platforms including Amazon EU. With a robust background in digital strategy for B2C and B2B, Alain has played a key role in developing and executing multi-market and multi-language websites for the brand, overseeing Salesforce cloud implementations, and collaborating with external agencies. Previous roles at LAURASTAR include Global Digital Manager and International Sales & Trade-Marketing Coordinator, where tasks encompassed e-commerce management, digital marketing, and CRM oversight. Alain's professional journey also includes experience as an insurance brokerage agent at Assurplus SA and in various retail management positions at Swisscom. Educational qualifications span digital marketing, project management, user experience design, and leadership training from prestigious institutions.
This person is not in the org chart
This person is not in any teams
LAURASTAR
💨 With more than 40 years of expertise, Laurastar is the world leader in high-quality steam systems. From ironing and steaming through to the disinfection of textiles, objects, and surfaces, the brand builds on Swiss savoir-faire, innovation, design, and its unique DMS (Dry Microfine Steam) technology. Laurastar is committed to fighting planned obsolescence, with its durable and repairable products, designed to last an entire generation. Laurastar is a family-owned company based in Châtel-Saint-Denis, Switzerland, whose mission is to beautify your life and protect you and your loved ones.