Laureus
David Alexander (Chart.PR, FCIPR) is a seasoned public relations professional with extensive experience in managing communications for international organizations, sports entities, and high-profile events. Founder and Managing Director of Calacus PR since 2008, David has dedicated efforts to purpose-driven storytelling that fosters positive societal impacts. As International Media Manager at Laureus, David oversees media operations for prestigious sports awards while previously holding key roles at Porter Novelli and Hill and Knowlton, where strategic media campaigns were executed for notable clients. A former national journalist, David also honed skills in media production at BBC News and has a strong foundation in journalism, having reported for various high-profile publications. David holds a BA (Hons) in Cultural Studies from the University of Portsmouth and completed NCTJ Pre-Entry Newspaper Journalism training at Highbury College.
Laureus
Laureus is a global sports-based charity that works to improve the lives of young people. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, President Mandela said: “Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This has become the philosophy of Laureus and the driving force behind its work. Laureus combines Laureus Sport for Good, the Laureus World Sports Academy and Ambassadors Programme and the Laureus World Sports Awards to form a unique organisation that uses the inspirational power of sport as a force for good.