Lava International Limited
Anasua Mitra currently serves as the PR and Corporate Communications Lead at Lava International Limited since May 2024. Previously, Anasua held the position of Senior Manager Corporate Communications at Zee Entertainment Enterprises Limited from August 2021 to April 2024. Anasua's career also includes roles as Senior Account Manager, Account Manager, and Senior Account Executive at Avian WE between November 2018 and August 2021, as well as Manager of Digital PR at #ARM Worldwide from October 2016 to September 2018. Anasua began the professional journey at Genesis Burson-Marsteller as an Associate from August 2015 to September 2016 and worked in content creation at Codebase Technologies Pvt. Ltd India from June 2014 to July 2015. Anasua's experience also includes serving as a Public Relations Officer at Oxfam India and as an Image Associate at Fourth Estate. Anasua holds a Master's Degree in Media Science from NSHM Knowledge Campus and a Bachelor of Arts in Political Science and Government from St. Xavier's College, Kolkata.
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Lava International Limited
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Lava International Limited is a leading Mobile Handset Company in India and has expanded its operations to multiple countries across the world. Right from its inception Lava has been at the forefront of building a strong ecosystem of design and manufacturing of mobile handsets. The company has been building mobile handset design capability including industrial design, mechanical design, hardware design & software design. In line with the Govt. of India’s ‘Make in India’ initiative, Lava has taken a lead in support of this important nation building program and has already set up a design team in India, becoming the first to do so in the country. With this ‘Design in India’ initiative, Lava is now the only Mobile handset company that makes truly “Make In India” phones with complete control on design and manufacturing within India. Lava was also ranked as the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index 2018.