Lava International Limited
Sidhant Mendiratta currently serves as a Senior Research & Marketing Communications Manager at Lava International Limited since June 2022, following a position as a Consumer Insights Specialist for Automotive & Mobility at Ipsos from April 2021 to June 2022. Previous experience includes serving as a Senior Research Executive and Research Executive at Kantar from May 2019 to April 2021 and April 2017 to April 2019, respectively, where Sidhant contributed to Brand Health Tracking studies and Campaign Impact Analysis. Sidhant began a career in research and business development as an Associate Business Development Intern at Value Prospect in 2016. Sidhant holds a Master's Degree from Lal Bahadur Shastri Institute of Management, completed in 2017, and has an educational background from Shaheed Bhagat Singh College.
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Lava International Limited
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Lava International Limited is a leading Mobile Handset Company in India and has expanded its operations to multiple countries across the world. Right from its inception Lava has been at the forefront of building a strong ecosystem of design and manufacturing of mobile handsets. The company has been building mobile handset design capability including industrial design, mechanical design, hardware design & software design. In line with the Govt. of India’s ‘Make in India’ initiative, Lava has taken a lead in support of this important nation building program and has already set up a design team in India, becoming the first to do so in the country. With this ‘Design in India’ initiative, Lava is now the only Mobile handset company that makes truly “Make In India” phones with complete control on design and manufacturing within India. Lava was also ranked as the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index 2018.