Antonio Franco

Antonio Franco is a seasoned professional with extensive experience in business insights, analytics, and sales effectiveness, currently serving as a Business Insights & Analytics Manager at Lavazza Group. Since September 2015, Antonio has significantly contributed to strategic decision-making and the implementation of analytics tools to drive sales initiatives. Previous roles include positions as a Digital Change Agent, Sales Innovation & Effectiveness Manager, and Sales & Commercial Excellence Manager, where Antonio led teams to develop cross-channel competitiveness initiatives, manage sales transformations, and enhance digital strategies. Antonio's educational background includes a Master’s in Digital Transformation from Talent Garden and degrees in Business Administration and Communications Studies from Italian universities.